The livestream approach that tripled Chane's engagement
During a series of livestreams from actual work locations such as terminals, warehouses, and logistics hubs, Chane's employee engagement skyrocketed. The familiar environment, direct interaction, and variety of content resulted in three times as many viewers and a much stronger sense of connection.
Chane noticed a decline in engagement with their internal communications. Studio broadcasts felt distant; employees didn't recognize themselves in the setting and were more likely to tune out.
Through the live streams to the workplace That changed completely. Employees saw their own environment, colleagues, processes, and daily reality reflected on the screen. The viewing threshold became lower, interest increased, and interaction became much greater.
The result: more viewers, more questions, more conversations and a much stronger internal connection, simply because the broadcast connected with their world again.
Goal & Challenge
Chane operates in several European locations. Their biggest challenge was clear: how do you connect teams that work in different ways, have different workflows, and don't recognize themselves in standardized studio content?
They were looking for a live streaming solution that:
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feels recognizable and human
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is technically reliable, even in complex locations
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flexible enough to serve multiple countries and teams
Leon Toeset
Livestream technology
"When you have livestreams where people are actually working, communication becomes more honest, more human, and much more powerful. That's precisely why this approach had such an impact."